Keyword research is quite possibly the most important part of SEO.
You cannot plan for a search campaign unless you know which keywords to target, and you cannot estimate costs and returns from SEO unless you know who you’re competing against.
This guide will take you through all of the details in my process, including:
I've have also included never before shared tips and hacks for getting the most keyword data possible out of Google.
This guide will remain evergreen.
I will continue to update this guide as I come across new information, complete new tests, and when there are changes needed to keep the information accurate.
— Pawel rated this guide 5 out of 5
— Doug Willbanks rated this guide 4 out of 5
This is the most extensive guide on Keyword Research that you'll ever find on the Internet. Very actionable and I'll highly recommend it to anyone who's working in the digital marketing space - whether you're a newbie or advanced.
— Jason Acidre rated this guide 5 out of 5
Awesome work Nick! Really impressed! Love the fact that you can continue to add value to this ebook! Keep kicking ass.
— David Craige rated this guide 5 out of 5
— Wilde Mooney rated this guide 4 out of 5
NIck, this guide rocks. I have been waiting for something like this. Thank you for all the effort you have put into this.
— edward rated this guide 5 out of 5
— Chris Kilbourn rated this guide 4 out of 5
Bookmarked this guide, I know I'll be coming back to it a lot. Phenomenal guide, Nick!
— Mike rated this guide 5 out of 5
So much information and great resources. I can't imagine how much time this took you to compile- seriously awesome work!
— OptimizePrime rated this guide 4 out of 5
This is an excellent and easy to understand keyword research guide. Ideal for beginner to intermediate search marketers. It coverts all the important points you need to consider when doing keyword research for SEO, pro tips, and recommended tools. I have really enjoyed Section 6 "Create A Keyword Evaluation Model". A guide I will keep at hand and recommend.
— Olsen rated this guide 5 out of 5
Not just the quantiative approach but the heuristic process Nick has developed over the years means that this keyword research guide is $37 well spent
— chris rated this guide 5 out of 5
Nick has went over the top with this guide, taking the reader from the basic concepts of what keyword research is and right up to performance analysis. One of the "must read" guides if you're into SEO, even if you're a "veteran" and especially if you are just getting started. Prepare yourself to be awed and get a ton of info and tools to use in your keyword research process. Thumbs up, Nick! Congrats!
— George rated this guide 5 out of 5
Nick, Excellent job. Very helpful for real world use. One suggestion: The Introduction is not strong. It immediately starts with the distinction between traffic and conversion, which is well understood by most of your readers. This made me think that the e-book would be set at a beginner level. In fact, the information, detail, and level of thought is well beyond that. So, change the Intro. Start with a brief high energy explanation why the guide will benefit the busy professional reader. Also: there is a typo and a grammatical error in the section called "Understanding Your Competitive Landscape". It says: "yourclients money" and it should say: "your client's money" Best, Mike Cullina
— Michael rated this guide 5 out of 5
— Jordan Godbey rated this guide 4 out of 5
— Wayne rated this guide 4 out of 5
— Daniel rated this guide 5 out of 5
— Gabriele rated this guide 5 out of 5
— Brian rated this guide 5 out of 5
This is AWESOME Nick! No joke, just yesterday I was binge-reading your blog posts at seonick.net and wishing you had a start to finish guide of your process. Seriously. This is amazing. Thanks! -Nathan
— Nathan rated this guide 5 out of 5
This is by far the most comprehensive yet easy to understand guide on keyword research that I have ever come across. A must read for all new employees and veteran SEOs looking to improve their skills. Top notch.
— Anthony rated this guide 5 out of 5
I really liked reading it. I learned alot and it was very helpful! Thanks for putting it tother!
— Brett rated this guide 5 out of 5
Fantastic guide, by far one of the best I have read. I read the one on your blog a few months back which was really helpful but this is better still, well done Nick and thank you for sharing. Is this available offline by the way?
— Paul rated this guide 5 out of 5
Cracking resource, Nick - some blood, sweat and tears gone into this piece!
— jamie rated this guide 5 out of 5
You've produced highly valuable content in an engaging format and straightforward style.
— Julian rated this guide 4 out of 5
— Nemek rated this guide 5 out of 5
Its going to take me some time to go through all of this info but if its anything like your previous posts, this will be filled with golden nuggets of information. Thanks for taking the time to put this together.
— Bryon rated this guide 5 out of 5